Along with Mortgage marketing, to be a successful mortgage advisor, generating mortgage referrals are the bread and butter of any successful loan officer’s business, and they are centered around the relationships you make day-to-day. Great insights provided by author Alli Tunell in her article "8 Tips to Increase Mortgage Referral Business". Referrals are key to success in any business, but especially in the mortgage business.
What helps you remain top of mind when it matters most? We’ve pulled together our favorite tips to help you continue to land more new clients and remain top of mind with your past clients.
- Nurture Current & Past Clients
- Reach out to Recent Real Estate School Graduates
- Over communicate throughout the lending process and continue to send updates
- Ask for Reviews
- Build Community Relationships – Schedule Lunch N Learns
- Use Social Media
- Send Home Anniversary Videos – and CC the Real Estate Agent Each Person Worked with
- Use Technology Efficiently.
It may seem like common sense...but "execution" on the above unfortunately is not necessarily done by all But perhaps that is what separates the good from the truly "GREAT" in the mortgage industry.
This actually has been the sentiment from many of our own customers here at Stikkum. There are so many things that need to get done, so many customers to attend to and administrative items to take care of. Doing the "strategic" things often gets left to later...and unfortunately most of the time not done at all. At Stikkum, we have listened carefully to our mortgage advisor customers and have responded accordingly. Recently we have launched new version of our mass communication and mortgage advisor communication and marketing module called Stikkum ENGAGE.
This has been complicated by the fact that in our society, the digital evolution is requiring innovation in the ways a loan officer communicates to their network. Traditional methods of just email, are not sufficient any more. Those communications often get drowned out if left to just plain text. They need to be enhanced by more vivid and engaging mediums such as "video". Additionally more and more of our network is fully mobile. What does that mean? To reach your partners, you will need to be where they are...that means your communications need to be as mobile as they are. Solution...embrace SMS text communications!
We have expanded the communication automation in Stikkum, where mortgage advisors can automatically send on a regular basis mass emails, and SMS text messages with video included to not only their current and past customers...but now their valued networking and referral partners! This new enhancement was built to address the need for "ease of execution" and allow for mortgage advisors to seamlessly and easily execute the above best practices of mortgage referral business growth.
Built and designed specifically for the mortgage industry, Stikkum can help proactively stay in front of your networking referral partners and current and past customers. Never miss an opportunity to grow your mortgage customer business – request a call/demo today!
Find the original, full article by Allie Tunell “8 Tips To Increase Mortgage Referral Business” on the BombBomb blog.